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May 26, 2025 · Gartner Magic Quadrant Challengers Challengers in the Magic Quadrant typically shine when coordinating data, unifying profiles, and offering functionality across customer-facing functions. However, their use cases may be more limited than leaders. They may also lack a vision of where CDPs fit into the broad enterprise stack.
Find the top Customer Data Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.
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